Press & Media

Coverage, assets, and contact for journalists and analysts.

Everything you need to cover Pretense. For interviews or embargoed information, reach out directly to press@pretense.ai.

Company Overview

Pretense is an AI security firewall that protects proprietary code during AI-assisted development. Instead of redacting code (which breaks AI context), Pretense mutates identifiers deterministically, preserving semantic structure while making code unrecognizable to any AI or human inspecting the request. The result: developers get full AI assistance without exposing intellectual property to third-party API providers. Founded April 2026, pre-seed stage, targeting $750K raise to expand the mutation engine and enterprise distribution.

Fast Facts

FoundedApril 2026
HeadquartersSan Francisco, CA
StagePre-seed
Raise target$750K
FounderJimmy Malhan (17 years engineering / SaaS)
DifferentiatorOnly AI firewall that uses mutation, not redaction
Market$1.5B TAM (enterprise AI coding tools)
PricingFree / $29 Pro / $99 Enterprise per seat / month

Approved Boilerplate

Copy and paste this description verbatim for publications and directories.

"Pretense is an AI firewall that mutates proprietary code before it reaches LLM APIs, protecting intellectual property without disrupting developer workflow. Local-first, multi-provider (Claude, ChatGPT, Gemini), and deployable in 30 seconds."

Approved for use without attribution

Logo & Brand Assets

Use on dark backgrounds only. Do not modify colors, proportions, or spacing.

Pretense

Pretense Logo

Full wordmark on dark background

SVG~4 KB
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Pretense

Pretense Logo Dark

Full wordmark, dark variant, 2x retina

PNG~18 KB
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Pretense

Icon Only

Shield icon, square format for avatars

SVG~2 KB
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Brand Guidelines

Color Palette

Emerald (primary)

#10b981

Slate (background)

#0f172a

White (text primary)

#ffffff

Slate 400 (text secondary)

#94a3b8

Typography

Typeface: System sans-serif stack

Monospace: System mono (code + labels)

Weights: 400 body, 600 subheadings, 700 headings

Voice & Tone

Technical and direct. No buzzwords.

Specific and measurable over vague superlatives.

Honest about stage: pre-seed, not a unicorn yet.

Security-first framing: protect, not restrict.

Recent Coverage

Pretense launched April 2026. Early coverage is accumulating.

Featured in 3 security-focused developer newsletters

April 2026 launch coverage. Links forthcoming.

Pending

Technical deep-dive articles on the mutation engine

Published on the Pretense blog. Full technical breakdown of the mutation algorithm.

Read blog

Press Contact

Response within one business day for media inquiries. Interview requests, briefings, and embargoed access welcome.

Press inquiries

press@pretense.ai

Investor relations

investors@pretense.ai

Founder (direct)

jimmy@pretense.ai
Ask me anything