ROI Calculator

What does a breach actually cost you?

Quantify the financial impact of unprotected AI API calls. Share this analysis with your CFO or CISO to build the investment case for Pretense.

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50

Total number of developers sending AI API calls in your organization.

101,000
50K

Total monthly volume of requests to Claude, GPT-4, Gemini, or any LLM API across your team.

1K500K
$160K

Median total compensation for your engineering team. Used to value productivity time recovered.

$60K$300K
10%

Estimated percentage of API calls that include secrets, PII, or proprietary identifiers. Industry average: 8 to 12%.

1%50%
$500K

IBM Cost of a Data Breach 2024: average $4.88M. Conservative range starts at $10K for minor incidents.

$10K$10,000K
Exceptional ROI
1388x
ROI Multiplier
Every $1 invested in Pretense returns $1388 in risk avoidance and developer productivity.
$17,400
Annual Pretense cost
Pro plan at $29/seat/mo
1 days
Payback period
Near-immediate ROI
$24,000,000/yr
Breach risk avoided/yr
~48.00 incidents prevented
$150,000/yr
Dev time saved/yr
45 min/dev/week recovered
Total annual benefit$24,150,000
Cost: $17,400Benefit: $24,150,000
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Estimates based on IBM Cost of a Data Breach Report 2024, industry productivity benchmarks, and Pretense Pro pricing. Actual results will vary.

How this is calculated

Conservative assumptions grounded in public industry data.

Breach risk avoidance

We apply an 0.08% breach conversion rate to prompts containing secrets (per CISA and IBM incident data), multiplied by your estimated incident cost.

Developer time recovered

Research shows developers spend ~45 minutes per week manually stripping secrets before prompting. Pretense eliminates this entirely.

Pretense cost

Pro plan at $29/seat/month billed monthly, or $23/seat/month billed annually. No per-mutation charges, no hidden fees.

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